In the Family Business: Willow Creek Home Decor owners turn passion into profit
News from

In 1990, sisters Cindy Bentley and Jeri Hinkley were stay-at-home moms who ran a small craft business from their homes. They decided their love of home accessories could be the foundation for opening a store.

“There was a lack of quality stores and reasonably priced accessories that helped us make our decision,” Bentley said.

Originally, Willow Creek Home Decor was located in Sun Prairie in 600 square feet. After one year in business, they moved next door to a 2,100-square-foot site.

In their third year, the sisters opened a second location in Middleton. Three years later, after success and exhaustion, the sisters decided to close the Sun Prairie location and continue the Middleton shop.

In 2010, the shop moved to Madison to a 4,100 square-foot storefront in Portofino Place.

“The store is unique because it has something for every room in the house,” Hinkley said. “We carry unusual gifts for people who are hard to buy for and have everything.”

Products include sofas, bath towels, candles, dishware, rugs and prints as well as holiday decor.

Hinkley, 60, and Bentley, 58, provide in home consultation to provide decorating ideas. Services include assistance in choosing paint colors, measuring and graphing a room for furniture arrangement, suggestions on furniture purchase or the reworking of existing furniture and assistance…………… continues on

… Read the full article

Related News:

Holiday house tour will be held Saturday, Sunday
News from The Tribune-Democrat:

SOMERSET — Christmas may be about two months away, but members of Somerset Welfare League want people to start thinking about decorating for the holidays.

The organization’s 2012 holiday house tour will showcase four homes in Somerset from 10 a.m. to 5 p.m. Saturday and noon to 5 p.m. Sunday.

Home tours will begin and end at Somerset Area High School, 645 S. Columbia Ave.

Tickets are $ 12 at the door or from league members. Tickets also may be purchased by calling 443-4902.

Shuttle vehicles will be provided to the four homes.

The only way to participate is by riding a shuttle. Private vehicles will not be permitted on the tour.

“We will have a continuous loop, and people can stay at each home for as long as they desire to enjoy all the decorations,” said Loraine Nolder of Somerset, league member and publicity chairwoman.

“It’s a wonderful way of ‘borrowing’ ideas for decorating their own homes.”

Each home will be decorated with a different theme.

Themes are A Primitive Country Christmas Memory, Hidden Wooden Estate, Yuletide on the Hill and Winter Haven.

“Each home is distinct with elaborate yet elegant decorations,” Nolder said.

“After visiting each home, people will take home wonderful ideas to make their own Christmas special.”

The country Christmas bungalow of A Primitive Country Christmas Memor…………… continues on The Tribune-Democrat

… Read the full article

THE LAUNDRY ROOM LOADS OF FUN Vinyl wall lettering stickers quotes and sayings home art decor decal
Wall quotes are one of the latest trends in home decor. This new fashion is the perfect way to express yourself or add that little…
Gifts & Decor Dawn Lily Candle Holder Home Accent Decor Wall Sconce
A single lily blossom in a delicate sunrise orange makes a colorful centerpiece among twining vines and crystalline buds. With the…