How To Market Your Consumer-Based Business On Pinterest
News from Marketing Land:

Pinterest might as well count as one of the top marketing buzzwords of 2012, as its explosive growth (even though it’s still in invite-only status) has left marketers scrambling to get a good idea of how to utilize it to promote their own business and products.

The Business Insider cites that traffic to Pinterest.com increased over 40x in the past six months (as of December 22, 2011), and  Experian Hitwise (who also provided the graph to the left) cites that 58% of the traffic are female and 59% are between the ages of 25 and 44.

For businesses that cater to men and women between the ages of 25 to 44, Pinterest is the ideal digital medium to get involved in.

Furthermore, even though 25 to 44 is the fastest-growing age group, users outside of the demographic can still be seen as active users on the site.

Even though Pinterest is still in invite-only, companies are still getting accounts and beginning to providing inspiration and product ideas to their customers.

In order to figure out how a business can utilize Pinterest, it’s important to recognize how a business is gaining revenue from their current customer base and to cap…………… continues on Marketing Land

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